The $HEEBOO public sale surpassed $1 million in deposits within its first 24 hours, with more than 1,500 backers participating.
Deposits currently stand at about $1.15 million, implying an FDV above $23 million based on the token's 1 billion supply and the 50 million $HEEBOO tokens allocated to the public sale.
Heeboo opened the sale on August 25 at 9 AM ET through a Metaplex Genesis Launch Pool on Solana, with the sale scheduled to run for 48 hours.
Based on the Launch Pool mechanism, participants collectively determine the final token price through their deposits. The launch pool then distributes the 50 million tokens allocated to the sale proportionally to participants based on their deposits and applicable weighting.
Early Depositors Get More Weight
Heeboo offered a 25% early deposit bonus during the first 24 hours. From hour 24 through hour 36, the bonus declines gradually from 25% to 0%. Hour 36 is at approximately 9 PM ET today, August 26.
The launch pool also introduces a withdrawal penalty after hour 36. The penalty increases gradually and reaches 25% during the final hour. If the sale fails to reach its graduation minimum, participants can claim refunds based on their deposits.
Heeboo Bets on Fan-Powered Entertainment
Heeboo, the entertainment studio founded by the team behind Claynosaurz, introduced the $HEEBOO token in early July and described it as the economic layer connecting creators and fans. The project aims to let creators reward supporters while giving fans a more direct role in discovering, supporting, and helping develop entertainment intellectual property.
The company launched in November 2025 and builds on the team's experience with Claynosaurz. The Claynosaurz franchise reached more than 1 million fans, 2 billion views, and $12 million in revenue over 3 years before launching a TV show, movie, or mainstream game.
Heeboo argues that traditional platforms capture much of the value created by audience attention while fans receive little lasting recognition or economic participation. It cites a fan crowdfunding market of roughly $3 billion annually and plans to direct 10% of each project launch toward $HEEBOO purchases for fan reward pools.
The longer-term roadmap includes onboarding Claynosaurz, testing the platform, adding selected creators, opening the platform more broadly, and developing partnerships with studios and toy companies. Heeboo also plans to commercialize fan intelligence and eventually explore regulated equity participation in intellectual property, subject to regulatory developments.
Tokenomics Put Fans and Creators at the Center
The published tokenomics allocate the 1 billion $HEEBOO supply as follows: 20% each to Fan Rewards and Creator Pool, 15% to Community, 12.5% to Treasury, 10% each to Shareholders and Liquidity/Market Making, 5% each to Team and Public Sale, and 2.5% to Watch & Collect.
Claynosaurz has also confirmed that it has not yet taken the snapshot for the 15% community allocation.
$HEEBOO's TGE on Solana is scheduled for August 27. Tokens purchased through the Launch Pool are not subject to any lock-ups or vesting. According to the project’s documentation, 20% of sale proceeds, which is 1% of total supply, will migrate to a single Raydium CPMM pool. Heeboo plans to lock that liquidity for 1 year with quarterly unlocks.
Andrew Pelekis, CEO of Claynosaurz, defended the market-driven launch approach during SolanaFloor’s Solana Weekly News livestream, arguing that allowing the market to establish the initial value avoids imposing a speculative day-one valuation and gives the team a clearer signal of demand.
Context on Previous Metaplex Launches
The $1.15 million raise also puts $HEEBOO among the larger Metaplex Genesis launches. Blockworks data shows that Metaplex Genesis has recorded 589 token launches, $15 million in total funds raised, $1.56 billion in cumulative DEX volume, and 13,060 participants. The platform has generated about $1.19 million in revenue.
Previous launches show a wide range of outcomes. Collector Crypt’s $CARDS raised $3.4 million at a $68 million FDV and currently trades at a $342 million FDV. That represents an 807.54% gain from its sale price to its all-time high and a 418% return to date. DeFiTuna raised $2.5 million at a $50 million FDV and reached a 242.65% gain from its sale price to its all-time high, but its current FDV sits 86.31% below its sale price.
Other Genesis launches also show significant volatility. Exotic Markets, which raised just $360,000 at a $13 million FDV, reached a 501.13% gain at its peak but now sits 91.73% below its sale price. Beamable Network and Portals have both fallen about 95% from their sale prices, demonstrating that strong initial fundraising does not automatically translate to sustained token performance. Several Genesis launches generated substantial upside at some point after launch but only Collector Crypt’s $CARDS is trading above its sale price.
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