Heeboo, the entertainment studio founded by the team behind the NFT IP brand Claynosaurz, has introduced $HEEBOO, a utility token that it describes as the economic layer of fan participation. The token will launch on Solana through a token sale on Metaplex.
According to Heeboo and Claynosaurz, the token aims to reward the relationship between creators and fans. Creators will use $HEEBOO to reward community members who help grow projects, while fans will earn tokens by supporting stories and creators before they reach wider audiences. The team said the platform and token will roll out later this year.
Claynosaurz also confirmed that a snapshot for $HEEBOO allocations tied to its digital assets has not yet been taken.
A Fan-Powered Entertainment Model
Heeboo launched in November 2025 with the goal of connecting creators, fans, and capital. The company argues that original entertainment projects often struggle to attract funding because traditional investors view them as high risk.
Instead of relying solely on executives or publishers to decide which stories deserve investment, Heeboo wants audience demand to determine where resources flow. The company says creators receive funding as their projects demonstrate demand, fans earn ownership for supporting stories early, and capital follows communities that prove genuine interest.
The team describes this approach as a restructuring of the way entertainment franchises are developed, combining storytelling, tokenized ownership, and community participation.
Tokenomics Allocate 40% to Fans
$HEEBOO has a fixed supply of 1 billion tokens. According to the published tokenomics, 40% of the supply is dedicated to fans, either directly or through creators they support. The team said every allocation, including vesting schedules, will be published onchain.
Public Launch Uses a Fair Pricing Model
The public sale will run for 48 hours through a Metaplex Genesis Launch Pool on Solana.
The launch does not include a fixed token price, whitelist, deposit or withdrawal fees, or preferential access for insiders. Instead, participants collectively determine the final price, while early deposits receive additional weighting during the allocation process.
The public sale represents 5% of the total supply, or 50 million $HEEBOO tokens.
Community Rewards Continue Beyond the Token
The announcement follows another community-focused initiative from the Claynosaurz team. Yesterday, July 7, the company launched its equity options allocation checker, following its earlier announcement that 15% of its equity options had been reserved for eligible ecosystem members.
Cofounder and Chief Creative Officer Nicholas Cabana said the allocation recognizes years of contributions from collectors and community members through artwork, referrals, events, feedback, content creation, and long-term participation.
Heeboo and Claynosaurz CEO Andrew Pelekis said the eligibility criteria considered multiple forms of engagement over the project's history, including NFT holdings, participation across collections, staking, questing, and collecting activity.
He said the goal was to return value to fans whose contributions helped build the Claynosaurz brand over several years.
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