World Liberty Financial Hits Solana with Dual-Token Launch

World Liberty Financial, the crypto project founded by the Trump brothers, has finally launched. Unsurprisingly, $WLFI’s market debut has raised plenty of eyebrows, with commentators expressing concerns surrounding inconsistencies in $WLFI’s tokenomics.

In preparation of $WLFI’s launch the team also deployed its native stablecoin, $USD1, on Solana, with a wealth of generous incentives in place to kickstart adoption. It appears World Liberty Financial also has it eyes on Solana’s memecoin economy.

Does $WLFI bear any similarities to the Trump Cabal’s other coin launches, and can its support help elevate bonk.fun back to prominence?

$WLFI and $USD1 Hit Markets

September 1st marks the biggest day for the Trump family’s crypto empire since the $TRUMP memecoin. After raising over $715M in funding from both public and private investors, World Liberty Financial has finally launched its native token, $WLFI.

Attracting over $1B in trading volume within a few hours of launch, the $WLFI launch is one of 2025’s biggest liquidity events. Presale buyers have been handsomely rewarded for placing their faith in the brothers Trump, with $WLFI currently trading 19x higher than its October 2024 presale price of $0.015.

However, as is often the case in Trump-family coins, $WLFI is attracting attention for all the wrong reasons. While the World Liberty Financial team had originally communicated that ~5% of the token’s supply would be circulating at launch, a blog post outlining tokenomics confirmed this figure would actually be closer to 24B.

The 19B discrepancy is believed to include unlocked allocations for ecosystem growth and certain investors like ALT5 Sigma Corporation, who will hold ~8% of the $WLFI supply as part of its treasury strategy. World Liberty Financial team members have since confirmed that the true circulating supply is closer to 6.4%, although this isn’t enforced at a contract level. Instead, World Liberty Financial is taking the “trust me bro” approach, assuring investors that around 19B held by the Ecosystem fund and ALT5 Sigma will not be sold.

Beyond miscommunications surrounding the token’s supply, CT has denounced $WLFI’s distribution. Bubblemaps data suggests that dozens of wallets received a high concentration of tokens prior to $WLFI’s launch. 

While this doesn’t inherently confirm foul play, traders are still cautious around tokens associated with the Trump family in the wake of insider activity on coins like $MELANIA. Bubblemaps has since confirmed that the distribution is consistent with World Liberty Financial’s tokenomics.

Trump Brothers Backing Bonk?

$WLFI certainly drew the ire of market participants, but it was not the only Trump-related coin to launch on Solana in the last 24 hours. To prepare liquidity for the $WLFI, the World Liberty Financial team deployed its native stablecoin, $USD1, in Solana DeFi, with over $53M in liquidity.

World Liberty Financial appears to have been hard at work making partnerships across the Solana ecosystem. Raydium lead 0xInfra teased that while $30M worth of $USD1 was deployed on the DEX, the “main event has yet to come.”

Additionally, memecoin launchpad bonk.fun has been named the official $UDS1 launchpad. The specifics surrounding the partnership remains unclear, bonk.fun lead SolportTom has hinted that the collaboration will make the trenches “a lot more liquid”.

Speculators assume that the partnership could deliver anything from incentivized trading rewards to migrated tokens being paired with $USD1, as opposed to $SOL. 

But the ties between Bonk and the Trump family go even further. In August, Safety Shot, a NASDAQ-listed company, announced its pivot to becoming a DAT (Digital Asset Treasury), with $BONK as its core treasury asset. Striking a deal with BONK, the firm acquired a 10% share of bonk.fun’s revenue generation.

While this has nothing to do with Eric and Donald Trump Jr at face value, it’s worth noting that the brothers sit on the advisory board of Dominari Holdings, the exclusive financial advisor of the Safety Shot x BONK collaboration.

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