Safety Shot Launches Crypto Treasury with $25M Deal, Partners with $BONK Founders for 10% Share in LetsBONK.fun

Safety Shot, Inc., a beverage company exploring the digital asset space, has announced a strategic partnership with the founding contributors of $BONK, a leading memecoin on Solana. The collaboration aims to establish $BONK as the core asset in the company’s newly formed treasury strategy.

Under the agreement, the Arizona based company will receive $BONK tokens valued at approximately $25 million. In exchange, the company will issue $35 million in preferred shares, which are convertible into common stock. This arrangement follows Safety Shot’s move to settle all outstanding debt, leaving the company with more than $15 million in cash reserves.

Further solidifying its commitment to this new direction, Safety Shot also announced it has reserved the ticker symbol “BNKK” with Nasdaq. Dominari Securities, LLC., is acting as the exclusive financial advisor to Safety Shot for the transaction.

Safety Shot is betting its new digital asset strategy can replicate Michael Saylor’s success with Strategy (formerly Microstrategy), but the market’s initial verdict was harsh as shares plunged 55% after the announcement, falling from above $1 to under $0.53, according to TradingView data.

Expansion through LetsBONK.fun Revenue Sharing

In line with its strategy, Safety Shot has acquired a 10% revenue-sharing interest in letsBONK.fun, a decentralized platform that allows anyone to create and launch meme coins without coding expertise. This revenue share, along with the $25 million in $BONK tokens, formed the primary consideration for the preferred stock transaction.

letsBONK.fun launched in April 2025 and has rapidly become a dominant player in its sector. The platform is deeply integrated with the $BONK ecosystem, utilizing a portion of its revenue to buy back and burn $BONK tokens, which creates sustained buying pressure and reduces supply.

According to letsBONK.fun, the platform generated over $35 million in user fees in July 2025 alone, placing it among the top profitable decentralized applications worldwide. The platform has achieved peak days of over 20,000 token launches and daily trading volumes exceeding $100 million.

Meanwhile, pump.fun, letsBONK.fun's main competitor, has recently reclaimed dominance in the Solana memecoin launchpad space. On August 6, it surpassed letsBONK.fun in critical metrics, including 24-hour trading volume, revenue, token minting, and token graduations, marking a shift in competitive momentum. It remains to be seen whether letsBONK.fun will mount a new response and how this will affect Safety Shot’s strategy.

Why $BONK?

According to Safety Shot, the decision to make $BONK its core treasury asset is based on the token’s technological and economic advantages over other popular memecoins. $BONK operates on the Solana blockchain, known for high-speed and low-cost transactions. This contrasts with memecoins on the Ethereum network which may be hindered by higher fees and slower speeds.

Another distinguishing factor noted is $BONK’s deflationary tokenomics. Unlike inflationary tokens such as Dogecoin, $BONK utilises a “burn” mechanism that permanently removes a portion of tokens from circulation. Various teams and applications within the $BONK ecosystem drive this mechanism, aiming to create scarcity and potentially support long-term value.

$BONK currently has a market capitalization of almost $2 billion, ranking it as the fifth-largest memecoin by market value according to CoinGecko data.

Integration and Onchain Strategy

As part of the deepening relationship, members of BONK’s founding core group, including Mitchell Rudy (also known as Nom), will join Safety Shot’s Board of Directors, occupying 50% of the board seats. Rudy will also serve in a strategic capacity to guide $BONK accumulation and advise on onchain operations.

Unlike other crypto strategies that have been announced, Safety Shot’s differs in that investors will participate in revenues generated by letsBONK.fun rather than earning fees from staking. Rudy explained that staking offers relatively stable but limited yield tied to the token price, whereas the revenue share offers uncapped growth potential tied to the success of a market-leading business, creating a stronger and more exciting proposition for Safety Shot investors.

He took to social media to express his excitement about the partnership.

Safety Shot CEO Jarrett Boon described the initiatives as deliberate steps in the company’s corporate evolution. “This strategy goes far beyond simply holding tokens; we are deeply integrating our public company with a proven, revenue-generating leader in the digital asset space. We are confident this model will unlock significant long-term value for our shareholders, following a successful blueprint that has been well-received by the market,” Boon said.

The Public Company Crypto Treasury

This move places Safety Shot among a growing number of publicly traded companies that hold cryptocurrency as part of their corporate treasury. While Bitcoin, Ethereum, and Solana remain the most common choices for such holdings, Safety Shot’s decision to center its strategy on $BONK highlights the expanding diversity in corporate crypto portfolios. Rudy reinforced this positioning, stating, “I’ll be recommending aggressive accumulation of $BONK based on the success of similar vehicles.”

By combining a debt-free balance sheet, substantial cash reserves, a large $BONK allocation, and direct participation in letsBONK.fun’s profits, Safety Shot aims to create a sustainable growth model that connects public market investors to the dynamics of a high-volume decentralized ecosystem.

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