Friktion: How to Earn Sustainable Yield with Solana DeFi | The Next Billion #2

How do you build risk-adjusted crypto yield strategies? In this episode of The Next Billion podcast, George Harrap is joined by Uddhav Marwaha, Co-founder & CEO of Friktion who talks about the story behind launching Friktion and how that helps build transparency around sustainable yield strategies. George and Uddhav discuss the key to APYs, and how Friktion’s analytics blend seamlessly to help crypto users gain yield even though crypto is still fundamentally volatile. Uddhav reveals Friktion’s institutional product that aims at bridging the gap between TradFi and DeFi.