How DeFi projects can reach out to new crypto users - Samantha Yap - The Next Billion #23 #Shorts

How can an external team help share the message of your brand & tap into new audience? Samantha Yap, founder & CEO @yapglobal, & George Harrap recognizes the need for an external team to identify important bits of information that can create a compelling narrative to engage the audience. They discuss the importance of brand positioning workshops, which help companies establish clear descriptions of their visions and missions. The episode gets more interesting when Samantha reveals the real reason of why crypto media is important. Watch the full episode to find out: https://youtu.be/oY_sMwA_lnY #Crypto is so much more than just numbers and nodes. It’s about onboarding The Next Billion users. The Next Billion podcast is a direct, and unfiltered dive into the stories of the builders that are making this happen. Host George Harrap has wide-ranging conversations to help people better understand the future of crypto adoption and uses around the world. Subscribe and join us on the journey of onboarding The Next Billion. Follow The Next Billion Twitter: https://twitter.com/the_nextbillion Spotify: https://open.spotify.com/show/2ELv0CtYJYwcsqb9CdUMJi