Charles Schwab to Expand Digital Asset Offering, Bringing $SOL to Over 39 Million Active Accounts

Charles Schwab, a titan of the TradFi world managing trillions in customer assets, is broadening its crypto offering to include $SOL, $AVAX, and $LINK.

The announcement comes as Solana deepens its TradFi presence and accessibility, following similar listings from SoFi Bank earlier this year.

Meanwhile, institutional capital continues to embrace Solana, with $SOL ETFs on track for the strongest week of net inflows YTD.

Charles Schwab to List $SOL, $AVAX, and $LINK

TradFi giant Charles Schwab has announced future expansions to its Schwab Crypto product, promising to list leading altcoins $SOL, $AVAX, and $LINK in the coming months. According to the press release, the additions come as Charles Schwab seeks to thoughtfully expand its range of digital assets to reflect the growing demands of its client base.

“With this expansion, clients will have more choices to build a digital asset allocation alongside the investing and banking experience they know and trust at Schwab. These additions are consistent with our approach to provide clients with access to familiar cryptocurrencies backed by an ecosystem of education, tools, resources, and support to make informed decisions about how crypto might fit into their broader investing goals.” - Joe Vietri, Charles Schwab Head of Digital Assets

To support the expansion, the firm is committed to broadening its crypto-focused content through Schwab Coaching®. Charles Schwab also declared it intends to add more crypto assets to its platform over time, offering what it calls competitive pricing at 75bps per dollar in fees.

While Charles Schwab’s proposed pricing may be considered competitive among traditional brokerages, it falls well short of Solana’s native onchain execution. Recent research from Jump Crypto suggests the median cost per trade for buying $SOL comes in as low as 0.72bps, giving traders 100x better execution than when trading through Charles Schwab.

Solana’s TradFi Footprint Grows

By listing $SOL, Charles Schwab joins a growing list of traditional entities embracing Solana. In November 2025, SoFi Bank enabled its customers to purchase $BTC, $SOL, and $ETH directly from their checking accounts.

Earlier this year, SoFi Bank launched Big Business Banking, an enterprise-focused platform designed to unite fiat and crypto services in a singular regulated environment. SoFi has also deployed its native stablecoin, $SoFiUSD, on Solana.

$SOL ETFs Target Strongest Weekly Inflows in 2026

Beyond traditional brokerages, institutional players are once again showing strong investment interest in Solana. 

According to SolanaFloor data, $SOL ETFs have witnessed over $74M in weekly inflows, currently on track to record their strongest week since November 2025.

The influx of fresh capital has coincided with an aggressive move to the upside for $SOL, which has surged 46% in the last 30 days to exchange hands at $108, marking $SOL’s highest monthly gain since March 2024.

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