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Why do some crypto projects gain massive attention on social media but struggle to translate that into real user engagement and interest? A conversation between Caitlin Cook and George sheds light on the potential of airdrops as a marketing tool in the crypto space. By learning to differentiate social media hype from genuine user engagement, you can unlock the full potential of airdrops to increase visibility and attract meaningful interest to your projects. Discover how strategic airdrop campaigns can bridge the gap between attention and active participation, guiding you toward effective community building and project adoption. Follow The Next Billion on - Twitter: https://twitter.com/the_nextbillion Spotify: https://open.spotify.com/show/2ELv0CtYJYwcsqb9CdUMJi Crypto is so much more than just numbers and nodes. It’s about onboarding The Next Billion users. The Next Billion podcast is a direct and unfiltered dive into the stories of the builders that are making this happen. Host George Harrap has wide-ranging discussions to help people better understand the future of crypto adoption and uses around the world. If you haven’t subscribed yet, join us in onboarding The Next Billion 👇🏼 👉 https://www.youtube.com/@The_NextBillion #Solana #blockchain #web3