Pump.fun Confirms $1.3B ICO - Allocates 24% of Supply to Community Incentives

Just over a month after pump.fun’s proposed ICO first leaked, the stage is finally set for the cycle-defining application’s token sale.

Exceeding initial expectations, the $PUMP ICO sale has jumped from $1B to $1.3B, demonstrating confidence despite the platform relinquishing market share in LetsBonk.

What do $PUMP’s tokenomics tell us about a potential airdrop, and what hints can be gleaned from co-founder alon’s hype-thread?

$PUMP Tokenomics

After weeks of rumors and leaks, it’s finally official: Pump.fun’s ICO is set for July 12, 2025, with 33% of the token’s total supply up for sale with no vesting. The historic ICO will be hosted across various centralized exchanges and is subject to geo-restrictions and KYCd accounts.

While the $PUMP ICO was originally reported to distribute $1B worth of tokens at a $4B FDV,  pump.fun has since boosted the allocation. 33% of $PUMP’s supply has now been earmarked for the ICO, raising $1.3B. Pump.fun confirmed that the ICO’s private component, worth 180B tokens, “has already been fully allocated”.

In some respects, $PUMP tokenomics allude to the platform’s forward growth plans. Reinforcing pump.fun’s vision of becoming the “Twitch of Web3”, 3% of the supply has been allocated to livestreaming, suggesting that streamers will earn ongoing $PUMP rewards for streaming on the platform.

Meanwhile, 24% of $PUMP supply has been set aside for Community & Ecosystem Initiatives. This likely translates to an initial airdrop, which pump.fun team members previously hinted would be a “lot more lucrative than anyone else in the space.”

Based on the $PUMP vesting schedule, it is apparent that the entire 24% Community & Ecosystem Initiative will not be distributed at TGE. $PUMP vesting suggests that ~15% of the supply could be airdropped to platform users at launch, with the remaining tokens being vested linearly over the course of one year.

Despite social consensus and consistent rumors citing that pump.fun will direct 25% of its revenue towards buybacks, the launchpad is yet to publicly confirm this mechanism. 

Instead, pump.fun’s public stance suggests the team is “giving thorough consideration to utility mechanisms like fee rebates, token buybacks, or other incentives and promotions”, without formally committing to a specific method.

Co-Founder alon Hints at Aggressive Expansion

In a post reinforcing the $PUMP ICO, Pump.fun’s polarizing founder, alon, reflected on the launchpad’s trajectory and hinted at some of the app’s forward plans.

Alon argues that pump.fun will be doubling down on the more social aspects of its platform, hinting that “with further investment and focus, the biggest streamers in the world will be on pump fun”. This implies that pump.fun, which has undeniably proven its capacity to leverage the attention economy, could be offering generous financial incentives to established Web2 streamers.

The founder also hinted that pump.fun has aggressively grown its team to 70+ members and successfully completed its first-ever acquisition.

However, alon’s previous social media ramblings have come back to haunt the divisive founder, who declared “every presale is a scam” back in May 2024. 

All eyes now turn to July 12, with Solana’s trenches torn between the viral app that started memecoin mania, and newfound success of LetsBonk, which has recently flipped pump.fun in daily trading volume, revenue, and token deployments.

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