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Mad Lads Outshine Bored Ape Yacht Club in a 24-Hour NFT Frenzy After Breaking the Internet

By: illustrious
April 22, 2023 10:03 AM EDT
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A recent 24-hour NFT trading frenzy saw Mad Lads overshadow the Bored Ape Yacht Club as collectors and investors scrambled to get their hands on these digital collectibles. Mad Lads, an NFT collection created by Solana duo Armani Ferrante and Tristan Yver, had an overwhelming volume of $5,380,600, compared to Bored Ape Yacht Club's $4,983,807. This came after Mad Lads' internet-breaking launch delay, which generated significant hype and anticipation among the NFT community.

Breaking the Internet

Originally scheduled for an earlier release, Mad Lads' launch was postponed by nearly 24 hours due to unprecedented interest, which overloaded the internet infrastructure supporting the collection. As a result, the creators faced the challenge of dealing with an enormous volume of internet traffic they had not anticipated. "Billions" of requests channeled through the crypto wallet Backpack (also developed by Ferrante and Yver) exceeded the platform's capacity, leading to a distributed denial of service.

The delayed launch ultimately generated more buzz and excitement around the Mad Lads collection. When it finally opened to the public at 7 p.m. ET (23:00 UTC) on Friday, the floodgates opened, and the NFT market went into a frenzy, with traders eagerly vying for a piece of the Mad Lads action.

Flipping Bored Ape Yacht Club

As the Mad Lads collection gained momentum, its trading volume quickly surpassed that of the Bored Ape Yacht Club. For 24 hours, Mad Lads managed to maintain their lead over the prestigious Bored Ape Yacht Club collection, with a trading volume difference of nearly $400,000. This impressive feat showcased not only the power of hype but also the potential for new NFT projects to compete with established collections.



The Mad Lads' 24-hour domination of the Bored Ape Yacht Club demonstrates the volatile and unpredictable nature of the NFT market. It also serves as a testament to the importance of well-timed hype and marketing strategies in determining a project's success. While it remains to be seen whether Mad Lads will maintain its momentum in the long run, this internet-breaking event has undoubtedly solidified its place in NFT history.

Always experimenting.

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