Def Jam Recordings, one of the largest and most influential record labels in the music industry, has announced a partnership with Catalina Whales to sign a virtual band called The Whales. This is a historic moment for the music industry as Def Jam becomes the first major record label to sign a virtual band.
Introducing… The Whales, a gamified avatar music group, with @DefJam and Universal Music (@UMG)💥
— THE CATALINA WHALE MIXER | POW POW 💥 (@catalinawhales) February 8, 2023
Making hit records and penetrating pop culture with @CatalinaWhales community💥
Built for mainstream adoption on the @Solana blockchain💥 @Billboard: https://t.co/gkSRNqq9dT pic.twitter.com/zKNdELRReQ
The Whales currently consists of six members who will release music as NFTs (Non-Fungible Tokens) on the blockchain. Each NFT will be unique and collectible, giving fans the opportunity to own a piece of music history. The band will release their first single, "Welcome to the Pod," on February 12th, and it will be available for purchase as an NFT.
The partnership between Def Jam and Catalina Whales is an exciting development in the growing NFT music space. NFTs have been used to sell digital art and collectibles, but this is the first time a virtual band will release music as NFTs. The Whales are set to revolutionize the music industry by combining the power of blockchain technology and the popularity of virtual bands.
Def Jam and Catalina Whales have high hopes for The Whales and believe they have the potential to become one of the biggest virtual bands in the world. This partnership is a clear indication of the growing interest and investment in NFTs and their potential to change the way we think about ownership and value in the digital world.
illustrious
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