Shaping the Crypto Narrative feat. Samantha Yap - The Next Billion #23 Full Episode

Is Effective Communication and Risk Management Crucial for Crypto Projects? In this episode of The Next Billion podcast, George Harrap is joined by Samantha Yap, Founder and CEO of YAP Global, a PR and communications firm in the crypto industry. They begin their conversation by reflecting on the evolution of the crypto media landscape, from the early days of Bitcoin and ICOs to the rise of NFTs and DeFi. They also discuss the stigma surrounding crypto in the media and the importance of education and communication. Samantha highlights how effective communication and risk management are crucial for the success of individual projects and the overall health and growth of the crypto industry. They discuss the need for more coverage on emerging crypto markets like Turkey, despite having tens of millions of active crypto users.