Pump.fun’s New Creator Fee Model Pays Out $2.4M in First 24 Hours

Pump.fun, Solana’s leading token launchpad, has announced changes to its fee model, and creators are reaping the benefits. 

By introducing dynamic Fees to the PumpSwap AMM, token creators can expect to generate up to 10x more earnings than before. 

The change comes as pump.fun reasserts its position as Solana’s most valuable app. However, rival launchpad Bonk.fun is taking steps into the livestreaming world through an integration with a Web2 giant.

Over $2.4M Paid Out in Project Ascends First 24 Hours

After shrugging off the short-lived challenges of over 40 rival launchpads, Pump.fun has doubled down on creator rewards. Through its latest update, Project Ascend, pump.fun is introducing dynamic AMM fees, which it claims could 10x creator earnings.

It seems to be working. Within the first 24 hours of the Project Ascend, creators have already earned over $2.4M in fees; 3x more than what was recorded in the past six days of activity alone.

Under PumpSwap’s new dynamic fee model, creator fees start at 0.95% and incrementally drop down to 0.05% when the token’s market cap reaches 98,240 $SOL ($20.8M at current prices). While creator fees get smaller as tokens grow, pump.fun’s protocol and LP fees remain consistent.

Pump.fun co-founder Alon Cohen added more colour to the announcement, explaining that the fee update was a V1 model, and will likely be tweaked in the future. Project Ascend has also overhauled the process by which CTO teams can apply to have creator fees redirected from token creators who abandon the project to new wallets.

Project Ascend has already inspired token launches from some of cryptos biggest KOLs. Mitch, a popular memecoin trader, took advantage of pump’s new fee model to launch his creator coin. Within a matter of hours, $MITCH peaked at a market cap of $40M, netting the creator over 200 $SOL in earnings.

Mitch’s wallet currently holds ~79% of the token’s supply, valued at over $15M. Since the launch of Project Ascend, pump.fun has reportedly hosted thousands of new streams, attracting over 200,000 daily viewers.

Pump Reclaims App Revenue Crown

Despite dozens of rival launchpads and trading terminals stepping up to try and usurp the its reign, pump.fun has reclaimed its throne as Solana’s biggest revenue generator. 

According to DefiLlama data, pump.fun has surged ahead of Axiom, an advanced trading terminal that recently hit $200M cumulative revenue in just 202 days. Pump.fun’s return to form comes as welcome reprieve for the platform, which was now generating more revenue in one day that it was in one week at the end of July.

Pump.fun now operates one of Solana’s most intensive buyback programs. Since allocating ~100% of protocol revenue to $PUMP buybacks, the platform has purchased over $69M worth of $PUMP, representing 5.22% of the circulating supply.

Bonk.fun Taps Into Streaming Market

Not to be completely undone by pump’s resurgence, rival launchpads are targeting one of pump.fun’s biggest growth verticals. Bonk.fun, pump’s greatest challenger, has announced the native integration of Kick livestreams.

Bonk.fun contends that the integration gives creators the best of both worlds. Livestreams hosted by creators on the Web2 platform will have their content displayed directly in the Bonk.fun UI, while still enjoying the exposure that comes from using one of the world’s biggest streaming platforms.

While Bonk.fun’s Kick might seem like a big step towards expansion beyond crypto’s admittedly small TAM, critics have slammed Bonk.fun for taking the easy option. Social media commentators have decried the integration, arguing that Bonk.fun is incapable of developing their own streaming service and relying on public embedding.

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